9 Steps to Business Card Brilliance - or how to power up your networking
By Nan Berrett - word Solutions: Business cards – still your best marketing tool There’s nothing new and revolutionary about the business card – this little bit of cardboard has been around since the 15 th Century in one form or another, always acting as a tool for introducing one person to another. The Chinese used business cards in the 15 th Century to let people know they intended to visit them. The idea emerged again in 17 th Century Europe when merchants created trade cards which looked like tiny ads for their products and also showed maps of where their premises were located. Gaining in popularity with the elite, again in 17 th Century Europe, calling or visiting cards were placed on trays held by haughty butlers and presented to the occupants of a home when a visitor arrived. I always remember reading Georgette Heyer romance novels as a kid (now I’m giving away my age!) where gentleman caller would drop off their cards when wooing their belles. Can’t believe I’ve...